Technically transition is usually understood as getting something from one state or place to another.

Why is transition important?

Digitalization shows up in many different ways. If you want to integrate your digital projects / ideas / products / services into your clients or into your own operations you basically need two things:

A. good digital products/services and
B. an idea how to deploy the products/services

into your customers or your own operations. All activities that are belonging to „B“ are typical transition items. No matter if you’re running greenfield or brownfield approaches.